Marketing Advisor & Consultant

Brandon
Gabay

VP of Marketing, Batbox  ·  Founder, Silk Road Marketing

I don't run your marketing. I guide it. Whether you're an entrepreneur who needs a strategic compass or a team with a great marketing manager who needs an experienced voice at the helm—I'm who you call.

10+ Years Experience
$10M+ Budgets Managed
125+ Venues Overseen
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Brandon Gabay
Brandon Gabay VP Marketing, Batbox · Founder, Silk Road
About

Built from the
ground up.

I started my career as a busser at Topgolf and spent eight years working my way up to lead the entire US Venue Marketing function—overseeing 80+ venues, $10M+ in budgets, and a team that powered over $1.2 billion in annual revenue. Along the way I wrote the national Field Marketing Playbook that became the training standard for every venue in the country.

Before joining Batbox as a founding partner, I led Marketing and Brand Development at Fitness Connection, balancing large-scale brand storytelling with aggressive performance marketing. Today, as VP of Marketing at Batbox, I'm building a global brand ecosystem that's reinventing baseball for a new generation—connecting flagship venues, a licensing business, and a tech-powered brand under one clear voice.

In 2021, I founded Silk Road Marketing to channel everything I've learned in the corporate world into hands-on guidance for ambitious small and mid-size businesses. I don't take over your marketing. I become your compass—helping you find direction, build the right strategy, and grow with confidence.

University of Texas, Austin — BSA Statistics, Advertising Minor
Topgolf Department Star Award (2021) & Global Star Award (2017)
Batbox US Flagship Launch — Dallas 2025
Featured speaker, sports & entertainment marketing events
Aug 2024 – Present
Managing Partner & VP of Marketing
Batbox — Dallas, TX
Aug 2024 – Present
Head of Marketing
Side Sports
Sep 2021 – Present
Founder
Silk Road Marketing — Frisco, TX
May 2023 – Aug 2024
Director of Marketing & Brand Development
Fitness Connection USA
2015 – 2023
Senior Manager → Regional Manager
Topgolf — Multiple Roles
Current Role · Managing Partner & VP of Marketing

Building the future of interactive sports.

Batbox is a sports-tech company pioneering a new era of interactive sports entertainment — combining authentic gameplay, modern technology, and real-world scalability to transform how sports are played, experienced, and monetized at scale. I joined as a founding partner to bring Batbox to the USA.

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Who I'm For

Two kinds of clients.
One kind of work.

01
The Entrepreneur Who Needs Direction

You're building something great and you know marketing matters—but you don't need a full-time hire yet. You need someone with real experience to look at what you're doing, tell you what's working, what's not, and set you on the right path. I become your strategic compass: showing up when you need me, building the plan, and handing you the tools to execute.

Brand positioning & strategy
Marketing roadmap & prioritization
1–2 hrs/week advisory sessions
Most Popular
02
The Team With a Young Marketing Manager

You've got someone talented running your day-to-day marketing, but no one on the team with 10+ years of experience to guide them. I step in as their fractional leader—mentoring, coaching, building the playbooks they follow, and giving them the industry expertise they can't learn from a textbook. A few hours a week. Real results.

Weekly check-ins & strategic direction
Custom playbooks they can own & follow
Training, feedback & development
AI Tools & Operations Advisory

I've worked hands-on with a wide range of AI tools across marketing, content, and business operations. I help clients cut through the noise—identifying which tools are actually worth adopting, how to integrate them into your workflows, and how to use them to elevate your team's output without replacing what makes your brand human.

"I don't take over your marketing.
I steer it in the right direction and elevate the team you already have."
See If We're a Fit →
Services

The tools in
the compass.

My focus is guidance, not execution. But every engagement is different — here's the full range of what we can work on together.

01
Marketing Strategy

Identify your customer's deepest needs and build a clear plan to reach them authentically. We don't sell products—we craft solutions that resonate.

02
Brand & Positioning

Define your brand's identity, sharpen your story, and position your business to stand apart. Your brand should make people feel something before they ever buy.

03
Community Engagement

Cultivate meaningful connections with your audience that turn customers into advocates. Loyalty isn't bought—it's earned through genuine relationships.

04
Outreach & Activations

Amplify reach through strategic partnerships, sponsorships, and on-the-ground campaigns. Create impressions that last long after the moment is over.

05
Content Creation

Craft compelling content optimized for impact and visibility. Your story deserves to be told clearly, powerfully, and to the right people.

06
Paid Social & SEM

Build and optimize targeted ad campaigns that drive real conversions. Right message, right audience, right results—and the data to prove it.

Expertise

Industries I know
from the inside.

Sports & Entertainment

From Topgolf to Batbox to Side Sports—I've spent a decade building brands in high-energy, experience-driven venues where every visit has to be memorable.

Health &
Fitness

Led marketing and brand development at Fitness Connection, balancing performance marketing at scale with authentic community storytelling for 100+ locations.

Startups & Launch

Joined Batbox as a founding partner bringing Batbox to the USA. I understand how to build from zero—creating the brand infrastructure a growing business needs to scale.

Small & Mid-Size Business

Silk Road Marketing was built for businesses that need expert guidance without a full-time hire. I bring enterprise-level thinking to entrepreneurial-scale challenges.

The Process

How we
work together.

My approach is built on one belief: the best outcomes happen when you have experienced guidance, not someone doing everything for you. I help you build the muscle, not just the campaign.

Like the ancient Silk Road—a network of trade routes built on shared knowledge and trusted relationships—I become a long-term guide, not a vendor. Every engagement starts with a real conversation, not a pitch deck.

01
Free Consultation

We discuss your business, goals, and current marketing landscape. No agenda—just a real conversation to see if we're the right fit for each other.

02
Strategy

We review scope, set a timeline, and establish clear KPIs. You'll understand the "why" behind every recommendation before we move forward.

03
Implementation

We execute the plan with intention, staying flexible as we learn what's working. Strategy without execution is just conversation.

04
Review

We measure results against our KPIs and report transparently—wins, opportunities, and key learnings that sharpen every next move.

05
Repeat

We leave you with the tools and knowledge to sustain growth independently—and the roadmap for what comes next.

Contact

Let's build
something great.

Not sure if we're the right fit? That's exactly what the free consultation is for. Tell me about your business, your team, and what you're trying to grow — we'll figure out the rest from there.

"Not sure if we're the right fit? That's what the free consultation is for. Fill out the form and let's figure it out together."